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Neal Schaffer is a leading social media strategist who was recently chosen as a Top 30 Social Media Power Influencer by Forbes Magazine. The author of two social media books, Maximizing LinkedIn for Sales and Social Media Marketing and Understanding, Leveraging & Maximizing LinkedIn, and frequent speaker for corporations and associations on a wide var […]
Thought LinkedIn was just for job seekers? Think again. LinkedIn is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at LinkedIn's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon un […]
Most social media strategies focus on the brand entity and overlook the power and influence of employee use of social networks. That’s a huge oversight. According to one recent global survey, 88% of employees use at least one social media site for personal use, of which 50% are already posting about their brand. This eBook includes the following topics:Emplo […]